Wednesday, September 30, 2009

Man Power



I was gushing about Super Models in my August post. You didn't hear much about the guys. Now I want to call your attention to an indispensable element in the equation. I called it Man Power.

When I was starting out in fashion, Father's Day ads for my favorite retail client were a good opportunity for me to test out this concept. Ruth Brody at B. Altman and Company had a preference for “men with strong chins.” Lucky for me there were plenty of guys with Man Power when I needed it, right next to the Super Models at Fords, Willie’s, and Elite.

The ultimate “strong chin” was Wade Lewis, a model who was also a busy actor in community theatre. He could take on almost any role, from the guy next door ...



I actually had Burt Reynold's centerfold for Cosmo in mind in this shot of Wade for a New York Times ad ...



to a formidable Dracula for a designer promotion. Wade supplied his own costume, while our stylist Elise provided the lingerie.



Vampires don't wear the cape much anymore and I added some blood in post production. But, it is safe to say that they are here to stay, judging from the success of "Twilight" and "True Blood."

Guys ... and girls, Halloween is coming. Maybe you should get an early start on your costumes!

David Olander rocks in a 3-piece suit against mylar, an all weather solution for the studio. It's tricky to work with, but creates interesting reflections, adding depth and dimension with the play of light. David appeared so "in the moment," I could not quite put my finger on it, and then ...



... I could hear it in my head over and over again, “The name’s Bond, James Bond ... ”

After this epiphany anything goes, and Patrick Saint-Clair shows up, like he is standing in my kitchen with his morning coffee. I can dream!



I was shooting this ad with Patrick in the best Bert Stern and Avedon backlit tradition, using gobos to prevent flair. I like the ones that are black on one side and white on the other. It was noted that Sandy, my stylist, took extra pains to make this minimal outfit look good. We clearly both enjoyed basking in the glow of pure Man Power.

Eric Milano was everywhere in print, like a Super Model. And, you already know that French guy, Michel Castellano, whom I paired with Kim Alexis in my August post. It was a Father's Day shoot for B. Altman's in Central Park near the Bethesda Fountain.



Back to the park again for a designer shoot, we liked having a location bus standing by for wardrobe and refreshments. On this day we had Jay Hemphill with Cecilia Olsson, Nina Tremblay and Heidi in tow. Nina appeared with Jay in my July post.



Jay was the perfect Super Model accessory -- manly and sophistocated. He was playboy, aristocrat, sugar daddy, boy toy, companion -- whatever it took. I like that he seems aloof, but maybe he was still thinking about his motor cycle being stolen off the streets of NYC.

Randy French took everything in his stride and did very well in men's fashion. The way it went down I suspect he was in New York primarily for moral support for his sister Lucinda, an aspiring model.



But when she found her niche working in Europe, Randy found his way back to his real estate business in Florida, shedding the mantle of protective brother. Our loss.

It was more than “a day at the beach” when Bill and I took Darlene and Kirsten to Robert Moses State Park with Jeffrey Calenberg to test for a swimwear account. Jeff added sport and competition to the scenario.



He definitely brought the Man Power quotient to the party. The sun is still a little high, so we'll just warmed up with the ball for a while ... and I shoot Jeff one-on-one with Darlene.



So, what happens at Robert Moses stays at Robert Moses, unless it ends up on my blog.



Bill shoots Jeff one-on-one with Kirsten, as the sun gets lower. Magic light starts when the models don't have to squint anymore. Too bad it doesn't last longer.



This was a great lesson in synergy with Super Models + Man Power. The whole is greater than the sum of its parts. A good time was had by all.

Check out my slide show on photo.net:
http://photo.net/photos/Leora

... and check out Bill's while you are at it:
http://photo.net/photos/BillLong

Tip for the day: You don't have to be a Super Model to stay fit, just some daily exercise -- even if it's squats and push ups at your kitchen sink, plenty of water, small meals and some yogurt added to your diet.

Have a good one!

Leora

All rights reserved © 2009 Leora Long and © 2009 Bill Long

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